Posts tagged "true"
Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, i.e. figuring out what they’re really about and what they truly want to communicate. The rest is just about finding the appropriate angle and color of language to best express this. A well written press release is a blueprint for promo strategy, which is why I prefer to...
Press Release For The Band TRUE

Press Release For The Band TRUE

The kind people at Mouthwatering RecordsĀ  asked me to pen a press release for one of their new signings, the Future R&B duo called TRUE. My main objective was to infuse the text with a color that reflects the group’s sound as faithfully as possible. Here is the result: Videos, the debut EP from the...