Posts tagged "Music Publicity"
Morgan Friedrich Mini Campaign / Video Launch

Morgan Friedrich Mini Campaign / Video Launch

Morgan (Friedrich) and I go way back. Like way, way back! As in Robot Koch was still playing a couple of drum pads on stage with Jahcoozi type back. And Jahcoozi were only working on their demo, type back. Now that’s a minute and change!  I feel very blessed that I can say that I...
Lapcat "She's Bad" Online Promo

Lapcat “She’s Bad” Online Promo

This one was another treat from the kind folks at Mouthwatering Records. And the thing about Lapcat and She’s bad is that I couldn’t stop listening to the record when I got it. The results of the campaign (which is still ongoing) imply that others felt the same way that I did when I sent...
Cee "Diversions 01" Online Campaign

Cee “Diversions 01″ Online Campaign

I was commissioned by the kind folks at 264 Records – a fairly new operation based in Dubai – for a mini campaign for the second release on their label, Cee’s EP entitled Diversions 01. Cee is family so that was already a win. And then being able to work with a new territory and...
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....
Mouthwatering Records – International PR and Positioning

Mouthwatering Records – International PR and Positioning

I’ve been working with Mouthwatering Records for a minute now, at least five or six years. Andreas is a dear friend and a great dude to nerd out with over the music industry business and the hidden mechanics of it all. Looking back on our collaboration, I’m proud to say that I’ve helped him turn...
SAD Feat. Slum Village & Djemeia LP Campaign

SAD Feat. Slum Village & Djemeia LP Campaign

Mouthwatering Records always brings them good releases to the table. This one is not really typical for them, as it leans more into that 90s live Detroit Soul sound, but it’s still great. The production is solid, played by a tight outfit, and it also happens to feature  the latest configuration of the Slum Village...
Tim Aminov "One Lone Survivor" Video Premiere

Tim Aminov “One Lone Survivor” Video Premiere

The kind folks at Sonar Kollektiv contacted me to help them with the premiere of the video for Tim Aminov’s “One Lone Survivor”. The deal was that I hit up 30 of the most coveted blogs and secure a high profile premiere for the clip. Finally, the clip premiered via Spex Magazine in Germany and...
Oskaar 'Never Met You' Online Campaign

Oskaar ‘Never Met You’ Online Campaign

I love working with driven artists, as a campaign is only as good as the tools that you have to work with. Oskaar definitely delivered: from a very focused concept artwork, to the jump off video featuring a collaboration of performance artist Fa’vela Punk, creative directed by Daniel (Samo) Bolliger . The whole package was...
Bass Sekolah 'The Dusun Sessions' Online Campaign

Bass Sekolah ‘The Dusun Sessions’ Online Campaign

The Dusun Sessions is a collaborative project between Bass Sekolah and their extended musical family (Daedelus, Perera Elsewhere, Phon.o, Housemeister, Skinnerbox). All the sessions for this release took place on location at the Dusun studios, deep in the jungle. This time around I focused on giving the artists involved a proper voice, so I pushed...
Bass Sekolah 'Lighthouse' Online Campaign

Bass Sekolah ‘Lighthouse’ Online Campaign

Working with Bass Sekolah was great! We achieved all our core objectives in terms of high profile media exposure and achieved them on the strength of a single EP, only! The fellas make really deep, soulful music and they received beautiful remixes from their talented friends: Phon.o, Daedelus and Perera Elsewhere. The fact that the...
Born In Flamez Online Publicity

Born In Flamez Online Publicity

This is one of the most challenging publicity campaigns that I’ve been offered to date. The artist’s identity and all of ‘it’s’ personal information are undisclosed. The only thing that I know about Born In Flamez is that the project was signed to the Modeselektion vol. 3 compilation by Szary and Gernot of Modeselektor from a...