Posts tagged "Music Publicity"
Press Releses: Black Sea Dahu & HELY

Press Releses: Black Sea Dahu & HELY

Here are two of my favourite press releases that I wrote this year: BLACK SEA DAHU / White Creatures: White Creatures – the debut full-length from Swiss outfit Black Sea Dahu –  is the type of record that will rearrange your internal architecture and, ultimately, make you see the world and yourself anew. If you let...
Max Peterson x Creative Direction

Max Peterson x Creative Direction

I guess I could tag this one under “creative direction” because we did end up with a uniform look for a series of tapes, social media channels, show posters etc. However, I think that the greater accomplishment here was creating an operational modus for Max Petersen, one which would allow him to have a structure...
Egopusher x Online Campaign x Creative Direction

Egopusher x Online Campaign x Creative Direction

Some jobs are just hella fun by design, and rolling with the fellas from Egopusher (Alessandro Giannelli & Tobias Preisig) was definitely that. The highlight was being able to help the extremely talented visual artist Benjamin Muzzin to create a semblance of a narrative in his video for the song Flake (to outline a series...
YEAH BUT NO x Online Campaign

YEAH BUT NO x Online Campaign

The kind folks at Sinnbus had asked me to jump on board and help them with the online promo for the YEAH BUT NO debut full length. They were already two singles deep, by the time I started, which was a bit of a pity because these were two very strong tracks, and I’m sure...
Cella x Prologue EP x Mini Online Campaign

Cella x Prologue EP x Mini Online Campaign

This was the first time I had the privilege to work with the Quartz Records imprint. I put together a mini campaign in support of a very young, promising artist by the name of Cella. The release in question is called Prologue EP. The results were great: Okayplayer, Complex, Lodown Magazine, Backspin, All Good, Brooklyn...
Dubokaj Meets Fortune Shumba x Online Campaign

Dubokaj Meets Fortune Shumba x Online Campaign

I’ve been working with Daniel aka Dubokaj for years now and I can’t stop myself from celebrating the man for his strength of character and the artist in him for the originality and color in his productions. BIG UPS ! He’s definitely one of those underrated cats that truly deserves his due. And I believe,...
Morgan Friedrich Mini Campaign / Video Launch

Morgan Friedrich Mini Campaign / Video Launch

Morgan (Friedrich) and I go way back. Like way, way back! As in Robot Koch was still playing a couple of drum pads on stage with Jahcoozi type back. And Jahcoozi were only working on their demo, type back. Now that’s a minute and change!  I feel very blessed that I can say that I...
Lapcat "She's Bad" Online Promo

Lapcat “She’s Bad” Online Promo

This one was another treat from the kind folks at Mouthwatering Records. And the thing about Lapcat and She’s bad is that I couldn’t stop listening to the record when I got it. The results of the campaign (which is still ongoing) imply that others felt the same way that I did when I sent...
Cee "Diversions 01" Online Campaign

Cee “Diversions 01” Online Campaign

I was commissioned by the kind folks at 264 Records – a fairly new operation based in Dubai – for a mini campaign for the second release on their label, Cee’s EP entitled Diversions 01. Cee is family so that was already a win. And then being able to work with a new territory and...
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....
Mouthwatering Records – International PR and Positioning

Mouthwatering Records – International PR and Positioning

I’ve been working with Mouthwatering Records for a minute now, at least five or six years. Andreas is a dear friend and a great dude to nerd out with over the music industry business and the hidden mechanics of it all. Looking back on our collaboration, I’m proud to say that I’ve helped him turn...