Posts tagged "music pr"
Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, i.e. figuring out what they’re really about and what they truly want to communicate. The rest is just about finding the appropriate angle and color of language to best express this. A well written press release is a blueprint for promo strategy, which is why I prefer to...
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....
Mouthwatering Records – International PR and Positioning

Mouthwatering Records – International PR and Positioning

I’ve been working with Mouthwatering Records for a minute now, at least five or six years. Andreas is a dear friend and a great dude to nerd out with over the music industry business and the hidden mechanics of it all. Looking back on our collaboration, I’m proud to say that I’ve helped him turn...
Phall Fatale - Visual ID

Phall Fatale – Visual ID

It was great to work with this eclectic bunch. What the individual members of the group accomplished in the past is part and parcel of music / Jazz history proper. I was contacted by the kind folks at Irascible Music to make a  full image over-haul for the group, and to create  a strong and...
Dubokaj "Alpine Dub" - Visual ID

Dubokaj “Alpine Dub” – Visual ID

I love to see when an artist arrives musically and settles into his/her bones proper. And this is what happened with Dubokaj’s “Alpine Dub”, which dropped recently on Mouthwatering Records. It started out as a side project, as a soul remedy of sorts and took four years to make, and million versions till it was...
SAD Feat. Slum Village & Djemeia LP Campaign

SAD Feat. Slum Village & Djemeia LP Campaign

Mouthwatering Records always brings them good releases to the table. This one is not really typical for them, as it leans more into that 90s live Detroit Soul sound, but it’s still great. The production is solid, played by a tight outfit, and it also happens to feature  the latest configuration of the Slum Village...
Tim Aminov "One Lone Survivor" Video Premiere

Tim Aminov “One Lone Survivor” Video Premiere

The kind folks at Sonar Kollektiv contacted me to help them with the premiere of the video for Tim Aminov’s “One Lone Survivor”. The deal was that I hit up 30 of the most coveted blogs and secure a high profile premiere for the clip. Finally, the clip premiered via Spex Magazine in Germany and...
Oskaar 'Never Met You' Online Campaign

Oskaar ‘Never Met You’ Online Campaign

I love working with driven artists, as a campaign is only as good as the tools that you have to work with. Oskaar definitely delivered: from a very focused concept artwork, to the jump off video featuring a collaboration of performance artist Fa’vela Punk, creative directed by Daniel (Samo) Bolliger . The whole package was...
Bass Sekolah 'The Dusun Sessions' Online Campaign

Bass Sekolah ‘The Dusun Sessions’ Online Campaign

The Dusun Sessions is a collaborative project between Bass Sekolah and their extended musical family (Daedelus, Perera Elsewhere, Phon.o, Housemeister, Skinnerbox). All the sessions for this release took place on location at the Dusun studios, deep in the jungle. This time around I focused on giving the artists involved a proper voice, so I pushed...
Bass Sekolah 'Lighthouse' Online Campaign

Bass Sekolah ‘Lighthouse’ Online Campaign

Working with Bass Sekolah was great! We achieved all our core objectives in terms of high profile media exposure and achieved them on the strength of a single EP, only! The fellas make really deep, soulful music and they received beautiful remixes from their talented friends: Phon.o, Daedelus and Perera Elsewhere. The fact that the...
Len Sander x Image Development

Len Sander x Image Development

As a part of the image development work for the band Len Sander, in addition to producing and directing their video, I also got to handle the creative direction for their press photos. My main objective was to create a cohesive triptych, one with an iconic feel – a set of images that would function...