Posts tagged "copy"
Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, i.e. figuring out what they’re really about and what they truly want to communicate. The rest is just about finding the appropriate angle and color of language to best express this. A well written press release is a blueprint for promo strategy, which is why I prefer to...
Press Release For The Band TRUE

Press Release For The Band TRUE

The kind people at Mouthwatering Records  asked me to pen a press release for one of their new signings, the Future R&B duo called TRUE. My main objective was to infuse the text with a color that reflects the group’s sound as faithfully as possible. Here is the result: Videos, the debut EP from the...
Web Zine & Newsletter

Web Zine & Newsletter

The 44flavours newsletter is an ongoing project of mine. For a while now we’ve been talking with the fellas at the bureau about expanding it into a proper  web zine. With the latest issue we’re pretty much there. The biggest upgrade was the addition of an interview section, which currently features short q&a’s with Son...
A.D.Deertz Official Press Release

A.D.Deertz Official Press Release

This press release was written for Wibke Deertz, the designer behind the brand A.D.Deertz: A.D.Deertz is all about making laid-back, unpretentious, timeless, quality products. In her own words: “I want to make clothes that look like the guy who wears them had them for years – and they’re his favorite things.” Deertz no longer binds...
Homecore Official Press Release

Homecore Official Press Release

This is the official press release for the fashion label Homecore, which I wrote for designer Alexandre Guarneri: The Paris-based menswear label of Alexandre Guarneri is more of a tailored philosophy for a smart urban gentlemen than just another brand. Created almost 20 years ago, Homecore has been steadily delivering quality and evolving, all the...
Dirg Gerner Shorthand Bio

Dirg Gerner Shorthand Bio

This is a shorthand bio that I penned for the media elusive Dirg Gerner: Dirg Gerner is a London-based maverick who wears his cardiac-box on his sleeve and croons away on pioneering productions with his silky smooth voice. He describes his craft as a mixture of therapy, the pursuit of truth, and an ongoing experiment...