workshops & keynotes
"Take That Photo" / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

“Take That Photo” / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

In most of my classes I cover a bit about press photos, videos, cover design, stage design etc. I wanted to see if I could go more in-depth and focus a single promo tool. It worked! Below you’ll find the in-depth description of what we covered in class. We were blessed to have 2 photographers...
"The Art of Music PR & Visual Development" 6 hr. Master Class / Zurich University of Arts (ZHdK)

“The Art of Music PR & Visual Development” 6 hr. Master Class / Zurich University of Arts (ZHdK)

I was invited to give a master calls on Music PR and visual development by Prof. Heiko Freund from the Pop Department. I had a really nice and mixed group, mostly students from the Pop Department, but also a few from Classical. I started the class with a bit of music industry history to contextualise...
M4Music Zürich x Keynote on The Art of PR and Visual Development

M4Music Zürich x Keynote on The Art of PR and Visual Development

The kind people from Sonart and Indie Suisse invited me to give a keynote at M4Music on the importance of visual and audio visual content in promoting music. I really wanted to make a strong point that we are increasingly relying on the use of visual tools to promote music, arguably it’s all about content...
"The Art Of Music PR & Visual Development" 4 Day Workshop @ MusicPool Berlin

“The Art Of Music PR & Visual Development” 4 Day Workshop @ MusicPool Berlin

This was the first time I got to give an intense workshop on the subject: four sessions, four hours each. I wanted to see if it was possible to make artists actually do the work, real work, prepping a release from the point of view of visual strategy and content PR. The shorter format workshops...