workshops & keynotes
Product Design as Media Strategy /  Masterclass at BIMM Berlin

Product Design as Media Strategy / Masterclass at BIMM Berlin

I was invited by the kind folks at the BIMM Berlin to give a class on product design as media strategy. I spoke about how you can design objects – which are not CDs or vinyl – that can embody the spirit and key narratives of a release. If you do this right, the media...
Second Edition: “The Art Of Music PR & Visual Development” 4 Day Workshop at MusicPool Berlin

Second Edition: “The Art Of Music PR & Visual Development” 4 Day Workshop at MusicPool Berlin

Since the first edition was a real success, I was invited back to give the workshop one more time. I modified the original class by expanding the bit on the basics of PR. We also talked more about personal politics and how to incorporate them into visual identity design. The workshop was offered in September...
"Take That Photo" / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

“Take That Photo” / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

In most of my classes I cover a bit about press photos, videos, cover design, stage design etc. I wanted to see if I could go more in-depth and focus a single promo tool. It worked! Below you’ll find the in-depth description of what we covered in class. We were blessed to have 2 photographers...
"The Art of Music PR & Visual Development" 6 hr. Master Class / Zurich University of Arts (ZHdK)

“The Art of Music PR & Visual Development” 6 hr. Master Class / Zurich University of Arts (ZHdK)

I was invited to give a master calls on Music PR and visual development by Prof. Heiko Freund from the Pop Department. I had a really nice and mixed group, mostly students from the Pop Department, but also a few from Classical. I started the class with a bit of music industry history to contextualise...
M4Music Zürich x Keynote on The Art of PR and Visual Development

M4Music Zürich x Keynote on The Art of PR and Visual Development

The kind people from Sonart and Indie Suisse invited me to give a keynote at M4Music on the importance of visual and audio visual content in promoting music. I really wanted to make a strong point that we are increasingly relying on the use of visual tools to promote music, arguably it’s all about content...
"The Art Of Music PR & Visual Development" 4 Day Workshop @ MusicPool Berlin

“The Art Of Music PR & Visual Development” 4 Day Workshop @ MusicPool Berlin

This was the first time I got to give an intense workshop on the subject: four sessions, four hours each. I wanted to see if it was possible to make artists actually do the work, real work, prepping a release from the point of view of visual strategy and content PR. The shorter format workshops...