Publicity / PR
Robot Koch "Particle Fields" Online Promo

Robot Koch “Particle Fields” Online Promo

It’s always great to work with Robot Koch, and even better to see how he develops as an artist. On “Particle Fields” he joined up with composer, violinist and string arranger Savannah Jo Lack and together they created an epic score to an imaginary film. It’s music you listen to alone and with headphones on,...
MNTN X HEDD AUDIO Partnership @ Ableton's LOOP

MNTN X HEDD AUDIO Partnership @ Ableton’s LOOP

Sometimes you don’t have to do much to make amazing things happen, serendipity just takes the reigns. When I took over the Communications post at MNTN, Fredy Knop from HEDD AUDIO hit me up to congratulate me and said that we should talk. It turned out that HEDD AUDIO was just about to enter the...
Cee "Diversions 01" Online Campaign

Cee “Diversions 01” Online Campaign

I was commissioned by the kind folks at 264 Records – a fairly new operation based in Dubai – for a mini campaign for the second release on their label, Cee’s EP entitled Diversions 01. Cee is family so that was already a win. And then being able to work with a new territory and...
Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, i.e. figuring out what they’re really about and what they truly want to communicate. The rest is just about finding the appropriate angle and color of language to best express this. A well written press release is a blueprint for promo strategy, which is why I prefer to...
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....
Mouthwatering Records – International PR and Positioning

Mouthwatering Records – International PR and Positioning

I’ve been working with Mouthwatering Records for a minute now, at least five or six years. Andreas is a dear friend and a great dude to nerd out with over the music industry business and the hidden mechanics of it all. Looking back on our collaboration, I’m proud to say that I’ve helped him turn...
Artist Relations and Communications for MNTN

Artist Relations and Communications for MNTN

I’m really happy to announce that I was  just appointed as the Artist Relations and Communications Manager at MNTN. MNTN is a software and audio engine that literally made immersive / 3D audio production and playback available to just anyone producing music. It’s easy to use: it works with just about any music production software,...
SAD Feat. Slum Village & Djemeia LP Campaign

SAD Feat. Slum Village & Djemeia LP Campaign

Mouthwatering Records always brings them good releases to the table. This one is not really typical for them, as it leans more into that 90s live Detroit Soul sound, but it’s still great. The production is solid, played by a tight outfit, and it also happens to feature  the latest configuration of the Slum Village...
Tim Aminov "One Lone Survivor" Video Premiere

Tim Aminov “One Lone Survivor” Video Premiere

The kind folks at Sonar Kollektiv contacted me to help them with the premiere of the video for Tim Aminov’s “One Lone Survivor”. The deal was that I hit up 30 of the most coveted blogs and secure a high profile premiere for the clip. Finally, the clip premiered via Spex Magazine in Germany and...
Visualizing Music Workshop 2.0 for Music Pool Berlin

Visualizing Music Workshop 2.0 for Music Pool Berlin

After hosting the panel about independent music videos for Music Pool Berlin, I was invited back to give a workshop on the art of visual development. I started with the history of  visual development and music marketing. Then, based on concrete examples, we explored how visual tools can be used to create and reinforce an...
'Visualizing Music' Workshop

‘Visualizing Music’ Workshop

I was invited by the kind people at the Schweizer Musik Syndikat (The Swiss Music Syndicate), a government funded organization supporting musicians, to give a 4 hour workshop about  visual identity development for artists and specific releases, in the context of a greater promo strategy. The workshop covered: the basics of branding, the history of...