Publicity / PR
Zed Bias x Mobb Deep x Shook Ones x  Online Premiere

Zed Bias x Mobb Deep x Shook Ones x Online Premiere

This was a crazy one! The track was cut at a session with Zed Bias, Nasrawi and Essarei from 264 Cru, which took place in Dubai. I received it from DJ MoCity, who had asked me if I could get it up on a decent portal. I immediately sent it to Khal from Complex Mag. He...
Dubokaj Meets Fortune Shumba x Online Campaign

Dubokaj Meets Fortune Shumba x Online Campaign

I’ve been working with Daniel aka Dubokaj for years now and I can’t stop myself from celebrating the man for his strength of character and the artist in him for the originality and color in his productions. BIG UPS ! He’s definitely one of those underrated cats that truly deserves his due. And I believe,...
Visual Development & PR Workshop x Schweizer Musik Syndikat & ZHDK Zürich

Visual Development & PR Workshop x Schweizer Musik Syndikat & ZHDK Zürich

This is was the second workshop on image development and music publicity that I got to give in Switzerland. This time, the kind folks from the Schweizer Musik Syndikat joined up with ZHDK, the prestigious art and music institute based in Zurich. I had a very nice, mixed group of professional musicians and music students....
Lucia Cadotsch x Online Promo x Speak Low Renditions Cassette

Lucia Cadotsch x Online Promo x Speak Low Renditions Cassette

This was definitely one of the highlights of 2017. Lucia’s music is very rich and original by default, but the cast of collaborators on the Speak Low Renditions did things to her compositions that are plain hard to put into words. Lucia made it a point to enlist some of the most uncompromising and unique...
Creative Consulting x Online Promo x For Band JPTR

Creative Consulting x Online Promo x For Band JPTR

One of my key contributions to this project was quality control. I helped the group focus their ideas, kill a few half-baked videos and, on occasion, pushed an edit that extra 10 percent (ironed out the flow, resolved the “3rd act” etc.). But the thing that I’m most satisfied with is being able to help...
Morgan Friedrich Mini Campaign / Video Launch

Morgan Friedrich Mini Campaign / Video Launch

Morgan (Friedrich) and I go way back. Like way, way back! As in Robot Koch was still playing a couple of drum pads on stage with Jahcoozi type back. And Jahcoozi were only working on their demo, type back. Now that’s a minute and change!  I feel very blessed that I can say that I...
Dubokaj "Alpine Dub Re Dubbed" LP Promo

Dubokaj “Alpine Dub Re Dubbed” LP Promo

I love working with Dubokaj. This time around I got to promote his LP of re-Dubs and versions. This one was clearly cut for hardcore Dub consumers, so I reached out to the scene and the media that supports it. Here are the results: xlr8r, Reggae France, Dub.com, So Low Bass, Fat Kid On Fire,...
'Get Physical' – A Worksop on Design and Merch for Music Pool Berlin

‘Get Physical’ – A Worksop on Design and Merch for Music Pool Berlin

This was my the first workshop of the year for the kind folks at Music Pool Berlin. I covered everything from interesting design ideas for records and tapes, using design objects to flesh out a record’s narrative (and how to use them as a promo strategy),  all the way through DIY merch solutions. We looked...
Lapcat "She's Bad" Online Promo

Lapcat “She’s Bad” Online Promo

This one was another treat from the kind folks at Mouthwatering Records. And the thing about Lapcat and She’s bad is that I couldn’t stop listening to the record when I got it. The results of the campaign (which is still ongoing) imply that others felt the same way that I did when I sent...
Robot Koch "Particle Fields" Online Promo

Robot Koch “Particle Fields” Online Promo

It’s always great to work with Robot Koch, and even better to see how he develops as an artist. On “Particle Fields” he joined up with composer, violinist and string arranger Savannah Jo Lack and together they created an epic score to an imaginary film. It’s music you listen to alone and with headphones on,...
MNTN X HEDD AUDIO Partnership @ Ableton's LOOP

MNTN X HEDD AUDIO Partnership @ Ableton’s LOOP

Sometimes you don’t have to do much to make amazing things happen, serendipity just takes the reigns. When I took over the Communications post at MNTN, Fredy Knop from HEDD AUDIO hit me up to congratulate me and said that we should talk. It turned out that HEDD AUDIO was just about to enter the...
Cee "Diversions 01" Online Campaign

Cee “Diversions 01” Online Campaign

I was commissioned by the kind folks at 264 Records – a fairly new operation based in Dubai – for a mini campaign for the second release on their label, Cee’s EP entitled Diversions 01. Cee is family so that was already a win. And then being able to work with a new territory and...