Publicity / PR
SAD Feat. Slum Village & Djemeia LP Campaign

SAD Feat. Slum Village & Djemeia LP Campaign

Mouthwatering Records always brings them good releases to the table. This one is not really typical for them, as it leans more into that 90s live Detroit Soul sound, but it’s still great. The production is solid, played by a tight outfit, and it also happens to feature  the latest configuration of the Slum Village...
Tim Aminov "One Lone Survivor" Video Premiere

Tim Aminov “One Lone Survivor” Video Premiere

The kind folks at Sonar Kollektiv contacted me to help them with the premiere of the video for Tim Aminov’s “One Lone Survivor”. The deal was that I hit up 30 of the most coveted blogs and secure a high profile premiere for the clip. Finally, the clip premiered via Spex Magazine in Germany and...
Visualizing Music Workshop 2.0 for Music Pool Berlin

Visualizing Music Workshop 2.0 for Music Pool Berlin

After hosting the panel about independent music videos for Music Pool Berlin, I was invited back to give a workshop on the art of visual development. I started with the history of  visual development and music marketing. Then, based on concrete examples, we explored how visual tools can be used to create and reinforce an...
'Visualizing Music' Workshop

‘Visualizing Music’ Workshop

I was invited by the kind people at the Scweizer Musik Syndikat (The Swiss Music Syndicate), a government funded organization supporting musicians, to give a 4 hour workshop about  visual identity development for artists and specific releases, in the context of a greater promo strategy. The workshop covered: the basics of branding, the history of...
Oskaar 'Never Met You' Online Campaign

Oskaar ‘Never Met You’ Online Campaign

I love working with driven artists, as a campaign is only as good as the tools that you have to work with. Oskaar definitely delivered: from a very focused concept artwork, to the jump off video featuring a collaboration of performance artist Fa’vela Punk, creative directed by Daniel (Samo) Bolliger . The whole package was...
Bass Sekolah 'The Dusun Sessions' Online Campaign

Bass Sekolah ‘The Dusun Sessions’ Online Campaign

The Dusun Sessions is a collaborative project between Bass Sekolah and their extended musical family (Daedelus, Perera Elsewhere, Phon.o, Housemeister, Skinnerbox). All the sessions for this release took place on location at the Dusun studios, deep in the jungle. This time around I focused on giving the artists involved a proper voice, so I pushed...
Bass Sekolah 'Lighthouse' Online Campaign

Bass Sekolah ‘Lighthouse’ Online Campaign

Working with Bass Sekolah was great! We achieved all our core objectives in terms of high profile media exposure and achieved them on the strength of a single EP, only! The fellas make really deep, soulful music and they received beautiful remixes from their talented friends: Phon.o, Daedelus and Perera Elsewhere. The fact that the...
Bass Sekolah - Creative Direction and Promo

Bass Sekolah – Creative Direction and Promo

Bass Sekolah make music in the jungle, quite literally, as they’re based right outside of the Seremban National Park, in Malaysia. I got a chance to help them sort out their image and launch their first single entitled Lighthouse. I wanted them to have an urban look, but with tropical inflections. For the cover I...
Kali aka Maral Salmassi Online Promo

Kali aka Maral Salmassi Online Promo

Maral Salmassi is a force: a label owner, producer, performer, programmer, designer, art director and party organizer (and probably a million other things that she didn’t get to tell me about, just yet). With her latest incarnation, as Kali, she’s taking it back to her roots and exploring identity politics in Iran and the Middle...
TRUE - Creative Direction and Promo

TRUE – Creative Direction and Promo

I’ve been working with this talented duo for a hot second now, mainly on promo. With the latest release, I stepped in to streamline their look and to create effective promo tools on a shoe-string budget. Needless to say, all of the ingredients were already there: a great looking band with a strong sense of...
Jeremy Mage & The Magi Online Campaign

Jeremy Mage & The Magi Online Campaign

It was an honor to help Jeremy Mage with promoting his debut solo release which came out this summer via Tummy Touch Records. For those who don’t know Jeremy, I suggest checking it his press release: After half a million miles of inspiration on the road, Grammy winning multi-instrumentalist Jeremy Mage brings home a debut...
Born In Flamez Online Publicity

Born In Flamez Online Publicity

This is one of the most challenging publicity campaigns that I’ve been offered to date. The artist’s identity and all of ‘it’s’ personal information are undisclosed. The only thing that I know about Born In Flamez is that the project was signed to the Modeselektion vol. 3 compilation by Szary and Gernot of Modeselektor from a...