Publicity / PR
Best of 2018 x initialsLP mixtape

Best of 2018 x initialsLP mixtape

Looking back on this year, or rather listening back to the music that I had the privileged to work with, I am absolutely blown away! What I hear is artists translating their humanity, their personal experiences into sound – infusing music with soul. This is singular music, each release a planet of its own. To...
Kaos Protokoll x Visual Development / Concept

Kaos Protokoll x Visual Development / Concept

Nothing beats working with dear friends! How to put what we did with bandleader Benedikt Wieland into words? We worked on translating his ideas into visuals. We defined a clear narrative for the entire release, one that connects the music, the visuals, the press release and the strategy and hence creates a cohesive work. We...
Jan Wagner x Creative Direction x Music PR

Jan Wagner x Creative Direction x Music PR

Hands down, this is the release of the year for me! And it was such a great joy to be able to work on something so fragile and personal. I am also honoured that Jan had made space for me to focus his visual output. From talking with him I knew that he wanted the...
Egopusher x Online Campaign x Creative Direction

Egopusher x Online Campaign x Creative Direction

Some jobs are just hella fun by design, and rolling with the fellas from Egopusher (Alessandro Giannelli & Tobias Preisig) was definitely that. The highlight was being able to help the extremely talented visual artist Benjamin Muzzin to create a semblance of a narrative in his video for the song Flake (to outline a series...
Best of 2017 initialsLP Mixtape x Mixcloud Channel Launch

Best of 2017 initialsLP Mixtape x Mixcloud Channel Launch

It was such a good year for me professionally, in that I got to work with so many incredibly talented and unique artists. I also had the privilege of turning down a lot of jobs where I just couldn’t relate to the music. What better way to summarize the projects I got to work on...
YEAH BUT NO x Online Campaign

YEAH BUT NO x Online Campaign

The kind folks at Sinnbus had asked me to jump on board and help them with the online promo for the YEAH BUT NO debut full length. They were already two singles deep, by the time I started, which was a bit of a pity because these were two very strong tracks, and I’m sure...
Cella x Prologue EP x Mini Online Campaign

Cella x Prologue EP x Mini Online Campaign

This was the first time I had the privilege to work with the Quartz Records imprint. I put together a mini campaign in support of a very young, promising artist by the name of Cella. The release in question is called Prologue EP. The results were great: Okayplayer, Complex, Lodown Magazine, Backspin, All Good, Brooklyn...
Zed Bias x Mobb Deep x Shook Ones x  Online Premiere

Zed Bias x Mobb Deep x Shook Ones x Online Premiere

This was a crazy one! The track was cut at a session with Zed Bias, Nasrawi and Essarei from 264 Cru, which took place in Dubai. I received it from DJ MoCity, who had asked me if I could get it up on a decent portal. I immediately sent it to Khal from Complex Mag. He...
Dubokaj Meets Fortune Shumba x Online Campaign

Dubokaj Meets Fortune Shumba x Online Campaign

I’ve been working with Daniel aka Dubokaj for years now and I can’t stop myself from celebrating the man for his strength of character and the artist in him for the originality and color in his productions. BIG UPS ! He’s definitely one of those underrated cats that truly deserves his due. And I believe,...
Visual Development & PR Workshop x Schweizer Musik Syndikat & ZHDK Zürich

Visual Development & PR Workshop x Schweizer Musik Syndikat & ZHDK Zürich

This is was the second workshop on image development and music publicity that I got to give in Switzerland. This time, the kind folks from the Schweizer Musik Syndikat joined up with ZHDK, the prestigious art and music institute based in Zurich. I had a very nice, mixed group of professional musicians and music students....
Lucia Cadotsch x Online Promo x Speak Low Renditions Cassette

Lucia Cadotsch x Online Promo x Speak Low Renditions Cassette

This was definitely one of the highlights of 2017. Lucia’s music is very rich and original by default, but the cast of collaborators on the Speak Low Renditions did things to her compositions that are plain hard to put into words. Lucia made it a point to enlist some of the most uncompromising and unique...
Creative Consulting x Online Promo x For Band JPTR

Creative Consulting x Online Promo x For Band JPTR

One of my key contributions to this project was quality control. I helped the group focus their ideas, kill a few half-baked videos and, on occasion, pushed an edit that extra 10 percent (ironed out the flow, resolved the “3rd act” etc.). But the thing that I’m most satisfied with is being able to help...