Publicity / PR
Best of 2017 initialsLP Mixtape x Mixcloud Channel Launch

Best of 2017 initialsLP Mixtape x Mixcloud Channel Launch

It was such a good year for me professionally, in that I got to work with so many incredibly talented and unique artists. I also had the privilege of turning down a lot of jobs where I just couldn’t relate to the music. What better way to summarize the projects I got to work on...
YEAH BUT NO x Online Campaign

YEAH BUT NO x Online Campaign

The kind folks at Sinnbus had asked me to jump on board and help them with the online promo for the YEAH BUT NO debut full length. They were already two singles deep, by the time I started, which was a bit of a pity because these were two very strong tracks, and I’m sure...
Cella x Prologue EP x Mini Online Campaign

Cella x Prologue EP x Mini Online Campaign

This was the first time I had the privilege to work with the Quartz Records imprint. I put together a mini campaign in support of a very young, promising artist by the name of Cella. The release in question is called Prologue EP. The results were great: Okayplayer, Complex, Lodown Magazine, Backspin, All Good, Brooklyn...
Zed Bias x Mobb Deep x Shook Ones x Securing Online Premiere

Zed Bias x Mobb Deep x Shook Ones x Securing Online Premiere

This was a crazy one! The track was cut at a session with Zed Bias, Nasrawi and Essarei from 264 Cru, which took place in Dubai. I received it from DJ MoCity, who had asked me if I could get it up on a decent portal. I immediately sent it to Khal from Complex Mag. He...
Dubokaj Meets Fortune Shumba x Online Campaign

Dubokaj Meets Fortune Shumba x Online Campaign

I’ve been working with Daniel aka Dubokaj for years now and I can’t stop myself from celebrating the man for his strength of character and the artist in him for the originality and color in his productions. BIG UPS ! He’s definitely one of those underrated cats that truly deserves his due. And I believe,...
Visual Development & PR Workshop x Schweizer Musik Syndikat & ZHDK Zürich

Visual Development & PR Workshop x Schweizer Musik Syndikat & ZHDK Zürich

This is was the second workshop on image development and music publicity that I got to give in Switzerland. This time, the kind folks from the Schweizer Musik Syndikat joined up with ZHDK, the prestigious art and music institute based in Zurich. I had a very nice, mixed group of professional musicians and music students....
Lucia Cadotsch x Online Promo x Speak Low Renditions Cassette

Lucia Cadotsch x Online Promo x Speak Low Renditions Cassette

This was definitely one of the highlights of 2017. Lucia’s music is very rich and original by default, but the cast of collaborators on the Speak Low Renditions did things to her compositions that are plain hard to put into words. Lucia made it a point to enlist some of the most uncompromising and unique...
Creative Consulting x Online Promo x For Band JPTR

Creative Consulting x Online Promo x For Band JPTR

One of my key contributions to this project was quality control. I helped the group focus their ideas, kill a few half-baked videos and, on occasion, pushed an edit that extra 10 percent (ironed out the flow, resolved the “3rd act” etc.). But the thing that I’m most satisfied with is being able to help...
Morgan Friedrich Mini Campaign / Video Launch

Morgan Friedrich Mini Campaign / Video Launch

Morgan (Friedrich) and I go way back. Like way, way back! As in Robot Koch was still playing a couple of drum pads on stage with Jahcoozi type back. And Jahcoozi were only working on their demo, type back. Now that’s a minute and change!  I feel very blessed that I can say that I...
Dubokaj "Alpine Dub Re Dubbed" LP Promo

Dubokaj “Alpine Dub Re Dubbed” LP Promo

I love working with Dubokaj. This time around I got to promote his LP of re-Dubs and versions. This one was clearly cut for hardcore Dub consumers, so I reached out to the scene and the media that supports it. Here are the results: xlr8r, Reggae France, Dub.com, So Low Bass, Fat Kid On Fire,...
'Get Physical' – A Worksop on Design and Merch for Music Pool Berlin

‘Get Physical’ – A Worksop on Design and Merch for Music Pool Berlin

This was my the first workshop of the year for the kind folks at Music Pool Berlin. I covered everything from interesting design ideas for records and tapes, using design objects to flesh out a record’s narrative (and how to use them as a promo strategy),  all the way through DIY merch solutions. We looked...
Lapcat "She's Bad" Online Promo

Lapcat “She’s Bad” Online Promo

This one was another treat from the kind folks at Mouthwatering Records. And the thing about Lapcat and She’s bad is that I couldn’t stop listening to the record when I got it. The results of the campaign (which is still ongoing) imply that others felt the same way that I did when I sent...