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Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, i.e. figuring out what they’re really about and what they truly want to communicate. The rest is just about finding the appropriate angle and color of language to best express this. A well written press release is a blueprint for promo strategy, which is why I prefer to...
Bass Sekolah - Creative Direction and Promo

Bass Sekolah – Creative Direction and Promo

Bass Sekolah make music in the jungle, quite literally, as they’re based right outside of the Seremban National Park, in Malaysia. I got a chance to help them sort out their image and launch their first single entitled Lighthouse. I wanted them to have an urban look, but with tropical inflections. For the cover I...
Press Release For The Band Kamikaze

Press Release For The Band Kamikaze

This is a press release that I wrote for the talented newcomers Kamikaze, who recently debuted on Mouthwatering Records. I wanted to write something very compact, colorful and packed with information about what makes this band unique, and there’s plenty: Kamikaze make hot blooded, recklessly confident, highly affecting, electronically inflected Pop music. Their latest release,...
Press Release For The Band TRUE

Press Release For The Band TRUE

The kind people at Mouthwatering Records  asked me to pen a press release for one of their new signings, the Future R&B duo called TRUE. My main objective was to infuse the text with a color that reflects the group’s sound as faithfully as possible. Here is the result: Videos, the debut EP from the...
44flavours Manifesto / Press Release

44flavours Manifesto / Press Release

My dear friends from the 44flavours collective had asked me to write a manifesto / press release for their project, one that they could use in place of a traditional artist biography. Instead of working with the standard format, I opted for a dictionary–like, shorthand list of definitions – each one referencing and re-contextualizing niche-specific...
Tolcha Concept Short Movie + Trailer

Tolcha Concept Short Movie + Trailer

I was asked by the band Tolcha to help them with a promo strategy for their comeback record entitled Neustadt. After listening to the new material and talking to the people behind the music, it became quite clear to me that they should include ‘hyperlinks’ to the cinema world in their promo run. The record...
Web Zine & Newsletter

Web Zine & Newsletter

The 44flavours newsletter is an ongoing project of mine. For a while now we’ve been talking with the fellas at the bureau about expanding it into a proper  web zine. With the latest issue we’re pretty much there. The biggest upgrade was the addition of an interview section, which currently features short q&a’s with Son...
Son Of Kick 'From Here EP' Press Release

Son Of Kick ‘From Here EP’ Press Release

This is a press release that I wrote for Son Of Kick’s From Here EP. Eventually the label and the entire track listing of the release changed, so this version never aired: If this tune ever landed on a movie soundtrack, it would most certainly snatch up the final scene and swing into the rolling...
A.D.Deertz Official Press Release

A.D.Deertz Official Press Release

This press release was written for Wibke Deertz, the designer behind the brand A.D.Deertz: A.D.Deertz is all about making laid-back, unpretentious, timeless, quality products. In her own words: “I want to make clothes that look like the guy who wears them had them for years – and they’re his favorite things.” Deertz no longer binds...
Homecore Official Press Release

Homecore Official Press Release

This is the official press release for the fashion label Homecore, which I wrote for designer Alexandre Guarneri: The Paris-based menswear label of Alexandre Guarneri is more of a tailored philosophy for a smart urban gentlemen than just another brand. Created almost 20 years ago, Homecore has been steadily delivering quality and evolving, all the...
Dirg Gerner Shorthand Bio

Dirg Gerner Shorthand Bio

This is a shorthand bio that I penned for the media elusive Dirg Gerner: Dirg Gerner is a London-based maverick who wears his cardiac-box on his sleeve and croons away on pioneering productions with his silky smooth voice. He describes his craft as a mixture of therapy, the pursuit of truth, and an ongoing experiment...
Flako Shorthand Bio

Flako Shorthand Bio

This is the official bio that I wrote for artist/beat maker Flako: Unintentionally off-grid and committed to his personal sound evolution, Flako is more of a Soul-documentarian than a typical beat maker. With roots in Chile, raised in Germany, and currently living in London via Berlin – the man himself is a melange of flavor....