Concept
Len Sander Music Video / Ungrowing

Len Sander Music Video / Ungrowing

Ungrowing by Len Sander is the first music video produced via initialsLP, and also a taste of more video content to come soon. The piece was shot with a talented team; at the creative core: cinematographer Ludwig Linnekogel and editor Gregory Norton. The video features krumping dancer extraordinaire Armando Lil’ A Shala, supported by the...
Bass Sekolah - Creative Direction and Promo

Bass Sekolah – Creative Direction and Promo

Bass Sekolah make music in the jungle, quite literally, as they’re based right outside of the Seremban National Park, in Malaysia. I got a chance to help them sort out their image and launch their first single entitled Lighthouse. I wanted them to have an urban look, but with tropical inflections. For the cover I...
360 Tune Box Satellite Music TV x Music Consulting

360 Tune Box Satellite Music TV x Music Consulting

I was hired by SPI International to help them focus the direction of a newly launched music channel called 360 Tune Box. The channel was envisioned as a premium product and an alternative to the prevailing mainstream music channels. My vision was to create a video driven program equivalent of forward thinking blogs such as...
Tolcha x Bitwig Synergy

Tolcha x Bitwig Synergy

This was a collaboration that came about organically. My partner Pol Ponsarnau and I were shooting a video piece for Bitwig, around the same time that I was working on Tolcha’s ‘Neustadt’ LP campaign. After the presentation of what was still an unfinished alpha version of the software, I was convinced that Bitwig and Tolcha...
Kyson 'Shadows Cross' Video

Kyson ‘Shadows Cross’ Video

We shot this video for Kyson and his label FoF through our production company Polacos. Originally the piece was intended as a standard music video, but once we invited dancer-choreographer Kiani del Valle, we decided to give her full control over the on-screen action – and that’s when it became clear that this is a...
Goethe Institut 'Ten Cities' CI Concept

Goethe Institut ‘Ten Cities’ CI Concept

I was asked by my friends at 44flavours to join them on a pitch for a full CI for a wonderful project initiated by the Goethe Institut called 10 Cities. My job was to come up with a branding concept supported by visual references. My idea was to create a typography based on a combination...
Polacos Showreel

Polacos Showreel

This is our first official showreel, considering the fact that we only became a company in April of this year. The reel features some of our latest work for Robots Don’t Sleep and Maxim, as well as some older pieces for Tolcha, Azzxsss, Double Tiger etc. All videos are listed at the end of the...
Maxim 'Meine Soldaten' (Tua Remix) Music Video

Maxim ‘Meine Soldaten’ (Tua Remix) Music Video

We were asked by Warner Germany to make a music video for the Tua remix of Maxim’s hit single ‘Meine Soldaten.’ The idea was to make a piece to give another push to the single, which at the time was a few units shy of certified gold in Germany. We watched the video for the...
Take Berlin Promo Concept + Tools

Take Berlin Promo Concept + Tools

Take Berlin is a Soul/Folk band based in Brooklyn, and they make some of the most honest music around. The problem is that it’s quite a feat to break in a new group that writes songs that require attentive listening. To help them along I volunteered to create a promo tool which would serve as...
Robots Dont Sleep 'Don't Wake Me' Video

Robots Dont Sleep ‘Don’t Wake Me’ Video

The briefing for this video was a simple one: make it pretty, sunny, cast two beautiful women that will appeal to other ladies, play a bit with the teenage ‘friends/maybe more’ dynamic, but avoid any overtly sexual content – all in all a tough pickle. We shot the piece in the dead of the winter,...
Graciela Maria 'Black Lament' Video

Graciela Maria ‘Black Lament’ Video

We were asked (Pol Ponsarnau and I), by artist Graciela Maria, to develop a concept for a video for the song ‘Black Lament’ – the single preceding her sophomore LP ‘Olvido,’ released by Project Mooncircle. This song, like the whole LP, is very dark, blue, and densely introspective. It’s also a full on analog affair...
Robot Koch x Emil Berliner Studio Cross Promo + Mood Video

Robot Koch x Emil Berliner Studio Cross Promo + Mood Video

I was approached by the kind people at Emil Berlin Studios to help them solve a specific communication problem. EBS is one of the oldest studios in the world – you can trace its lineage all the way back to the Emil Berliner, the inventor of the gramophone. They are also the official recording studio...