Concept
'Visualizing Music' Workshop

‘Visualizing Music’ Workshop

I was invited by the kind people at the Schweizer Musik Syndikat (The Swiss Music Syndicate), a government funded organization supporting musicians, to give a 4 hour workshop about  visual identity development for artists and specific releases, in the context of a greater promo strategy. The workshop covered: the basics of branding, the history of...
Kaos Protokoll Image Development / Overhaul

Kaos Protokoll Image Development / Overhaul

This is the direction that initialsLP will be taking more in the coming years; I’m planning to do more image development jobs and concentrate on promo tool development and new ways of presenting music (multimedia and object design). This particular project was about a full image overhaul for the Jazz outfit Kaos Protokoll. I had...
Len Sander x Image Development

Len Sander x Image Development

As a part of the image development work for the band Len Sander, in addition to producing and directing their video, I also got to handle the creative direction for their press photos. My main objective was to create a cohesive triptych, one with an iconic feel – a set of images that would function...
Len Sander Music Video / Ungrowing

Len Sander Music Video / Ungrowing

Ungrowing by Len Sander is the first music video produced via initialsLP, and also a taste of more video content to come soon. The piece was shot with a talented team; at the creative core: cinematographer Ludwig Linnekogel and editor Gregory Norton. The video features krumping dancer extraordinaire Armando Lil’ A Shala, supported by the...
Bass Sekolah - Creative Direction and Promo

Bass Sekolah – Creative Direction and Promo

Bass Sekolah make music in the jungle, quite literally, as they’re based right outside of the Seremban National Park, in Malaysia. I got a chance to help them sort out their image and launch their first single entitled Lighthouse. I wanted them to have an urban look, but with tropical inflections. For the cover I...
360 Tune Box Satellite Music TV x Music Consulting

360 Tune Box Satellite Music TV x Music Consulting

I was hired by SPI International to help them focus the direction of a newly launched music channel called 360 Tune Box. The channel was envisioned as a premium product and an alternative to the prevailing mainstream music channels. My vision was to create a video driven program equivalent of forward thinking blogs such as...
Tolcha x Bitwig Synergy

Tolcha x Bitwig Synergy

This was a collaboration that came about organically. My partner Pol Ponsarnau and I were shooting a video piece for Bitwig, around the same time that I was working on Tolcha’s ‘Neustadt’ LP campaign. After the presentation of what was still an unfinished alpha version of the software, I was convinced that Bitwig and Tolcha...
Kyson 'Shadows Cross' Video

Kyson ‘Shadows Cross’ Video

We shot this video for Kyson and his label FoF through our production company Polacos. Originally the piece was intended as a standard music video, but once we invited dancer-choreographer Kiani del Valle, we decided to give her full control over the on-screen action – and that’s when it became clear that this is a...
Goethe Institut 'Ten Cities' CI Concept

Goethe Institut ‘Ten Cities’ CI Concept

I was asked by my friends at 44flavours to join them on a pitch for a full CI for a wonderful project initiated by the Goethe Institut called 10 Cities. My job was to come up with a branding concept supported by visual references. My idea was to create a typography based on a combination...
Polacos Showreel

Polacos Showreel

This is our first official showreel, considering the fact that we only became a company in April of this year. The reel features some of our latest work for Robots Don’t Sleep and Maxim, as well as some older pieces for Tolcha, Azzxsss, Double Tiger etc. All videos are listed at the end of the...
Maxim 'Meine Soldaten' (Tua Remix) Music Video

Maxim ‘Meine Soldaten’ (Tua Remix) Music Video

We were asked by Warner Germany to make a music video for the Tua remix of Maxim’s hit single ‘Meine Soldaten.’ The idea was to make a piece to give another push to the single, which at the time was a few units shy of certified gold in Germany. We watched the video for the...
Take Berlin Promo Concept + Tools

Take Berlin Promo Concept + Tools

Take Berlin is a Soul/Folk band based in Brooklyn, and they make some of the most honest music around. The problem is that it’s quite a feat to break in a new group that writes songs that require attentive listening. To help them along I volunteered to create a promo tool which would serve as...