Concept
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
Phall Fatale - Visual ID

Phall Fatale – Visual ID

It was great to work with this eclectic bunch. What the individual members of the group accomplished in the past is part and parcel of music / Jazz history proper. I was contacted by the kind folks at Irascible Music to make a  full image over-haul for the group, and to create  a strong and...
Dubokaj "Alpine Dub" - Visual ID

Dubokaj “Alpine Dub” – Visual ID

I love to see when an artist arrives musically and settles into his/her bones proper. And this is what happened with Dubokaj’s “Alpine Dub”, which dropped recently on Mouthwatering Records. It started out as a side project, as a soul remedy of sorts and took four years to make, and million versions till it was...
Smpl Thngs: Music vs Illustration

Smpl Thngs: Music vs Illustration

This is a project that I started with my dear friends: singer songwriter Graciela Maria, and illustrator / painter Maki Shimizu. The idea was to get together for a series of one take recording sessions, at which Maki would also illustrate the music on the spot. The final recordings featured cello arrangements from Simon Houghton....
Paraesthesia Corporate ID

Paraesthesia Corporate ID

This is the final design for an event entitled “Paraesthesia” which we organized with the Taucher Sound team. Our crew included: Leonard de Leonard, Johannes Scherzer, DE KJ, Simon Houghton, Gianpaolo Camplese, Grace Nicholas, and Richard Schulz. We presented a live performance of experimental music and spoken word mixed for a 23 speaker set up....
Take Berlin "Motion" Music Video

Take Berlin “Motion” Music Video

What do you do when almost all parameters are preset by the artist (locations, styling, performance style, choreography etc.)? You work on the style of presenting the footage. This was the case with the video for Take Berlin’s single “Motion”. We had a couple of days to shoot this and a limited amount of Super...
'Visualizing Music' Workshop

‘Visualizing Music’ Workshop

I was invited by the kind people at the Scweizer Musik Syndikat (The Swiss Music Syndicate), a government funded organization supporting musicians, to give a 4 hour workshop about  visual identity development for artists and specific releases, in the context of a greater promo strategy. The workshop covered: the basics of branding, the history of...
Kaos Protokoll Image Development / Overhaul

Kaos Protokoll Image Development / Overhaul

This is the direction that initialsLP will be taking more in the coming years; I’m planning to do more image development jobs and concentrate on promo tool development and new ways of presenting music (multimedia and object design). This particular project was about a full image overhaul for the Jazz outfit Kaos Protokoll. I had...
Len Sander x Image Development

Len Sander x Image Development

As a part of the image development work for the band Len Sander, in addition to producing and directing their video, I also got to handle the creative direction for their press photos. My main objective was to create a cohesive triptych, one with an iconic feel – a set of images that would function...
Len Sander Music Video / Ungrowing

Len Sander Music Video / Ungrowing

Ungrowing by Len Sander is the first music video produced via initialsLP, and also a taste of more video content to come soon. The piece was shot with a talented team; at the creative core: cinematographer Ludwig Linnekogel and editor Gregory Norton. The video features krumping dancer extraordinaire Armando Lil’ A Shala, supported by the...
Bass Sekolah - Creative Direction and Promo

Bass Sekolah – Creative Direction and Promo

Bass Sekolah make music in the jungle, quite literally, as they’re based right outside of the Seremban National Park, in Malaysia. I got a chance to help them sort out their image and launch their first single entitled Lighthouse. I wanted them to have an urban look, but with tropical inflections. For the cover I...
360 Tune Box Satellite Music TV x Music Consulting

360 Tune Box Satellite Music TV x Music Consulting

I was hired by SPI International to help them focus the direction of a newly launched music channel called 360 Tune Box. The channel was envisioned as a premium product and an alternative to the prevailing mainstream music channels. My vision was to create a video driven program equivalent of forward thinking blogs such as...