Author Archive
"Don't Kill Your Rectords" / Workshop for Music Pool Berlin on Modern Music PR

“Don’t Kill Your Rectords” / Workshop for Music Pool Berlin on Modern Music PR

I think I have a hit in my lap! I gave this workshop with the kind folks from Music Pool twice already. Both times it was sold out on pre-sales and we had a fair number of people we had to turn away. A third edition is being planned for early fall. The workshop covers...
Morgan Friedrich Mini Campaign / Video Launch

Morgan Friedrich Mini Campaign / Video Launch

Morgan (Friedrich) and I go way back. Like way, way back! As in Robot Koch was still playing a couple of drum pads on stage with Jahcoozi type back. And Jahcoozi were only working on their demo, type back. Now that’s a minute and change!  I feel very blessed that I can say that I...
Ikarus - Visual Development

Ikarus – Visual Development

I’m really happy with this one. Apart from the results – which are amazing and have been well received by the scene and the media – what I loved most about this project was being able to work with Olivier Baumann and Clemens Behr (and bringing the two of them together). Both of them are...
Dubokaj "Alpine Dub Re Dubbed" LP Promo

Dubokaj “Alpine Dub Re Dubbed” LP Promo

I love working with Dubokaj. This time around I got to promote his LP of re-Dubs and versions. This one was clearly cut for hardcore Dub consumers, so I reached out to the scene and the media that supports it. Here are the results: xlr8r, Reggae France, Dub.com, So Low Bass, Fat Kid On Fire,...
'Get Physical' – A Worksop on Design and Merch for Music Pool Berlin

‘Get Physical’ – A Worksop on Design and Merch for Music Pool Berlin

This was my the first workshop of the year for the kind folks at Music Pool Berlin. I covered everything from interesting design ideas for records and tapes, using design objects to flesh out a record’s narrative (and how to use them as a promo strategy),  all the way through DIY merch solutions. We looked...
Lapcat "She's Bad" Online Promo

Lapcat “She’s Bad” Online Promo

This one was another treat from the kind folks at Mouthwatering Records. And the thing about Lapcat and She’s bad is that I couldn’t stop listening to the record when I got it. The results of the campaign (which is still ongoing) imply that others felt the same way that I did when I sent...
Robot Koch "Particle Fields" Online Promo

Robot Koch “Particle Fields” Online Promo

It’s always great to work with Robot Koch, and even better to see how he develops as an artist. On “Particle Fields” he joined up with composer, violinist and string arranger Savannah Jo Lack and together they created an epic score to an imaginary film. It’s music you listen to alone and with headphones on,...
MNTN X HEDD AUDIO Partnership @ Ableton's LOOP

MNTN X HEDD AUDIO Partnership @ Ableton’s LOOP

Sometimes you don’t have to do much to make amazing things happen, serendipity just takes the reigns. When I took over the Communications post at MNTN, Fredy Knop from HEDD AUDIO hit me up to congratulate me and said that we should talk. It turned out that HEDD AUDIO was just about to enter the...
Cee "Diversions 01" Online Campaign

Cee “Diversions 01″ Online Campaign

I was commissioned by the kind folks at 264 Records – a fairly new operation based in Dubai – for a mini campaign for the second release on their label, Cee’s EP entitled Diversions 01. Cee is family so that was already a win. And then being able to work with a new territory and...
Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, i.e. figuring out what they’re really about and what they truly want to communicate. The rest is just about finding the appropriate angle and color of language to best express this. A well written press release is a blueprint for promo strategy, which is why I prefer to...
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....