Author Archive
M4Music Zürich x Keynote on The Art of PR and Visual Development

M4Music Zürich x Keynote on The Art of PR and Visual Development

The kind people from Sonart and Indie Suisse invited me to give a keynote at M4Music on the importance of visual and audio visual content in promoting music. I really wanted to make a strong point that we are increasingly relying on the use of visual tools to promote music, arguably it’s all about content...
"The Art Of Music PR & Visual Development" 4 Day Workshop @ MusicPool Berlin

“The Art Of Music PR & Visual Development” 4 Day Workshop @ MusicPool Berlin

This was the first time I got to give an intense workshop on the subject: four sessions, four hours each. I wanted to see if it was possible to make artists actually do the work, real work, prepping a release from the point of view of visual strategy and content PR. The shorter format workshops...
Dejot Double Album Concept & Sequencing + Online PR

Dejot Double Album Concept & Sequencing + Online PR

At the end of last year Dejot approached me with the latest version of a record that he cut from the songs be brought back from his residency down in Joburg, South Africa. It was a very ambitious mixture of experimental club songs and more poppy vocal driven anthems, but ultimately the whole thing sounded...
Diskret (self-titled EP) x Online Promo

Diskret (self-titled EP) x Online Promo

This was the second time I got to collaborate with the kind people from Quiet Love Records, a new boutique label from Zürich bent on championing left field sound. What I love about Diskret is that they brought a sense of humour and a lightness of spirit to ambient music, traditionally a space for more...
Best of 2018 x initialsLP mixtape

Best of 2018 x initialsLP mixtape

Looking back on this year, or rather listening back to the music that I had the privileged to work with, I am absolutely blown away! What I hear is artists translating their humanity, their personal experiences into sound – infusing music with soul. This is singular music, each release a planet of its own. To...
Press Releses: Black Sea Dahu & HELY

Press Releses: Black Sea Dahu & HELY

Here are two of my favourite press releases that I wrote this year: BLACK SEA DAHU / White Creatures: White Creatures – the debut full-length from Swiss outfit Black Sea Dahu –  is the type of record that will rearrange your internal architecture and, ultimately, make you see the world and yourself anew. If you let...
Kaos Protokoll x Visual Development / Concept

Kaos Protokoll x Visual Development / Concept

Nothing beats working with dear friends! How to put what we did with bandleader Benedikt Wieland into words? We worked on translating his ideas into visuals. We defined a clear narrative for the entire release, one that connects the music, the visuals, the press release and the strategy and hence creates a cohesive work. We...
Jan Wagner x Creative Direction x Music PR

Jan Wagner x Creative Direction x Music PR

Hands down, this is the release of the year for me! And it was such a great joy to be able to work on something so fragile and personal. I am also honoured that Jan had made space for me to focus his visual output. From talking with him I knew that he wanted the...
The Beautiful Now x Music PR x Partnerships

The Beautiful Now x Music PR x Partnerships

In terms of the depth and volume of work this is up there with the work I did for Kaos Protokoll, also this year. I consulted these soulful fellas on pretty much everything to get a self-released EP off the ground. I covered the basics of label work, communication, brand identity, product development etc. I...
Max Peterson x Creative Direction

Max Peterson x Creative Direction

I guess I could tag this one under “creative direction” because we did end up with a uniform look for a series of tapes, social media channels, show posters etc. However, I think that the greater accomplishment here was creating an operational modus for Max Petersen, one which would allow him to have a structure...
Egopusher x Online Campaign x Creative Direction

Egopusher x Online Campaign x Creative Direction

Some jobs are just hella fun by design, and rolling with the fellas from Egopusher (Alessandro Giannelli & Tobias Preisig) was definitely that. The highlight was being able to help the extremely talented visual artist Benjamin Muzzin to create a semblance of a narrative in his video for the song Flake (to outline a series...
Ikarus x Music Video x Creative Direction

Ikarus x Music Video x Creative Direction

We’ve been sitting on this one for quite a while. It was originally a part of the visual concept for the Ikarus Chronosome LP. The key idea on this project was to base the entire CI on the splintered, jagged visual grammar of installation artist Clemens Behr. Clemens not only contributed the collage which was...