Author Archive
Product Design as Media Strategy / Masterclass @ BIMM Hamburg

Product Design as Media Strategy / Masterclass @ BIMM Hamburg

When I gave this masterclass at BIMM Berlin I had full house! As a result I was asked to give this class again at the Hamburg chapter. I spoke about how you can design objects – which are not CDs or vinyl – that can embody the spirit and key narratives of a release. If...
Visual Identity Development / Guest Classes @ BIMM Berlin

Visual Identity Development / Guest Classes @ BIMM Berlin

I was invited to give two cycles of 4 classes on visual identity development. Each class was 2 hours long. Each class began with a lecture about the narrative and promotional aspect of communication tools such as press photos, record covers, product design, posters and banners. In the second part of the class the students...
Odd Okoddo Auma LP / International Online Promo

Odd Okoddo Auma LP / International Online Promo

The kind folks at Pingipung Records brought me on board to promote this wonderful record from Odd Okoddo aka Olith Ratego and Sven Kacirek. Auma brings together the best of all types worlds: a bit of club, Steve Reich type minimalism and dodo, which is a style that originates from Lake Victoria, Kenya. But what...
Tobias Preisig - Diver LP / International Online Campaign

Tobias Preisig – Diver LP / International Online Campaign

There are definitely levels to what “deep” means in regards music, and this record from Tobias Preisig definitely set a whole new standard. This minimalistic ambient / drone record based around a solo violin was produced by Jan Wagner and released by Quiet Love Records. The results: BBC 6 Mary Anne Hobbes Recommends, BBC 6...
MONOH self-titled EP - International Online Campaign

MONOH self-titled EP – International Online Campaign

It’s privilege to see an artist finding their own voice. MONOH is a sitar player, traditionally schooled. With his debut EP, he decided to explore different shades of electronica, from ambient to more dance-floor friendly styles. The material was produced by Alessandro Giannelli of Egopusher. The EP was released by Quiet Love Records. Some of...
Product Design as Media Strategy /  Masterclass at BIMM Berlin

Product Design as Media Strategy / Masterclass at BIMM Berlin

I was invited by the kind folks at the BIMM Berlin to give a class on product design as media strategy. I spoke about how you can design objects – which are not CDs or vinyl – that can embody the spirit and key narratives of a release. If you do this right, the media...
Second Edition: “The Art Of Music PR & Visual Development” 4 Day Workshop at MusicPool Berlin

Second Edition: “The Art Of Music PR & Visual Development” 4 Day Workshop at MusicPool Berlin

Since the first edition was a real success, I was invited back to give the workshop one more time. I modified the original class by expanding the bit on the basics of PR. We also talked more about personal politics and how to incorporate them into visual identity design. The workshop was offered in September...
Press Releases / Black Sea Dahu, Rosa Anschütz, VSITOR

Press Releases / Black Sea Dahu, Rosa Anschütz, VSITOR

How You Swallowed your Anger is the new single from Urban Folk outfit Black Sea Dahu. Picking up where the band’s critically acclaimed White Creatures LP left off, this syrupy ballad goes even deeper into the complex anatomy of a relationship, and specifically a break-up. The emphasis here is not on what the lover lost, but rather what...
Rosa Anschütz Rigid EP / International Online Campaign

Rosa Anschütz Rigid EP / International Online Campaign

Another gem courtesy of Quiet Love Records, produced by Jan Wagner. The only thing that I could criticise about this one, is the fact that it was just too damn short. Here are some of the media responses: Front page placement on Bandcamp New & Notable, Bandcamp Daily, xlr8r, NBHAP, ATTN Magazine / Resonance FM,...
VSITOR Keep On Running LP / International Online Campaign

VSITOR Keep On Running LP / International Online Campaign

Keep on Running is one of those records that I would put on the same shelf with Portishead, Radiohead, LOW, Tv On The Radio etc. – ie. the type of artists that don’t sacrifice depth in order to please. Hence, they make records that grow on you, ones that never seem to get old. I...
Take That Photo / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

Take That Photo / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

In most of my classes I cover a bit about press photos, videos, cover design, stage design etc. I wanted to see if I could go more in-depth and focus a single promo tool. It worked! Below you’ll find the in-depth description of what we covered in class. We were blessed to have 2 photographers...
The Art of Music PR & Visual Development 6 hr. Master Class / Zurich University of Arts (ZHdK)

The Art of Music PR & Visual Development 6 hr. Master Class / Zurich University of Arts (ZHdK)

I was invited to give a master calls on Music PR and visual development by Prof. Heiko Freund from the Pop Department. I had a really nice and mixed group, mostly students from the Pop Department, but also a few from Classical. I started the class with a bit of music industry history to contextualise...