Working with the fellas from Dub Stuy Records was a true pleasure. Not only are they great people, but they really understand the art of promoting a release and are very effective at what they do. This was the first time that I got to work a release strategically through all three stages:  ground work before the first single, the single release, and the full length release. Within the label’s budgetary means we developed promo tools together that would not only help to contextualize the project and the music, but would also give key media partners extra incentive to give it coverage. The release in question is Tour De Force’s debut LP entitled ‘Battle Cry’.

Considering the fact that this was a debut release on a brand spanking new underground label, the results are very impressive. Some of the highlights include features and interviews on: Mtv Iggy, Fact Mag UK, Vice-THUMP, Giant, Step, The Wire, Okayplayer, Large Up, The Independent UK, Complex Media, Riddim Magazine, and Lowdown. Additional coverage includes: Brooklyn Radio, Jamaican Music, Assault Magazine, Weekend Bangers, Reggae France, Irie Ites, House of Reggae, Full Insight, Reggae Roast, Leisure Lab, Soundtrack of Your Day, The Groove Thief, Fat Kid On Fire, A Little Beat, Musical Echoes, Northern Transmissions, Wonder Lance, Dub.com, Awkward Movements and more. The release was considered for review by: Pitchfork, DJ Mag, Rolling Stone US, Clash, Xlr8r, Noisey, Dummy, Resident Adviser, Tsugi France, and The Quietus.