Latest entries
Cee "Diversions 01" Online Campaign

Cee “Diversions 01″ Online Campaign

I was commissioned by the kind folks at 264 Records – a fairly new operation based in Dubai – for a mini campaign for the second release on their label, Cee’s EP entitled Diversions 01. Cee is family so that was already a win. And then being able to work with a new territory and...
Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

Press Releases: Fuchy, Odd Beholder, TRUE, Dubokaj

I really enjoy cracking a band’s aura, figuring out what they’re about, what they want to say and then finding a language to best express that. A well written press release is a blueprint for promo strategy, which is why I prefer to write the press releases for the campaigns that I run. Here are...
Dubokaj "Alpine Dub" Online Campaign

Dubokaj “Alpine Dub” Online Campaign

I really enjoyed this one! Thank you Mouthwatering! I got to work closely with Daniel aka Dubokaj in defining the core narrative: the correlation between the Swiss cult of mountain echos and Dub music. Daniel was also open enough to accept the suggestion to name the record Alpine Dub, as it was the simplest, most...
SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

SoundLab Southeast Asia, New Zealand, Australia & Germany 2016 / Online Campaign

This was the 4th Goethe Institut project I got to work on. I really love putting my hands on these as they always deal with far away places and projects with interesting narratives. The story is, essentially, what gives the backbone to a good campaign; that and good promo tools or a solid project documentation....
Mouthwatering Records – International PR and Positioning

Mouthwatering Records – International PR and Positioning

I’ve been working with Mouthwatering Records for a minute now, at least five or six years. Andreas is a dear friend and a great dude to nerd out with over the music industry business and the hidden mechanics of it all. Looking back on our collaboration, I’m proud to say that I’ve helped him turn...
Artist Relations and Communications for MNTN

Artist Relations and Communications for MNTN

I’m really happy to announce that I was  just appointed as the Artist Relations and Communications Manager at MNTN. MNTN is a software and audio engine that literally made immersive / 3D audio production and playback available to just anyone producing music. It’s easy to use: it works with just about any music production software,...
Phall Fatale - Visual ID

Phall Fatale – Visual ID

It was great to work with this eclectic bunch. What the individual members of the group accomplished in the past is part and parcel of music / Jazz history proper. I was contacted by the kind folks at Irascible Music to make a  full image over-haul for the group, and to create  a strong and...
Dubokaj "Alpine Dub" - Visual ID

Dubokaj “Alpine Dub” – Visual ID

I love to see when an artist arrives musically and settles into his/her bones proper. And this is what happened with Dubokaj’s “Alpine Dub”, which dropped recently on Mouthwatering Records. It started out as a side project, as a soul remedy of sorts and took four years to make, and million versions till it was...
SAD Feat. Slum Village & Djemeia LP Campaign

SAD Feat. Slum Village & Djemeia LP Campaign

Mouthwatering Records always brings them good releases to the table. This one is not really typical for them, as it leans more into that 90s live Detroit Soul sound, but it’s still great. The production is solid, played by a tight outfit, and it also happens to feature  the latest configuration of the Slum Village...
Tim Aminov "One Lone Survivor" Video Premiere

Tim Aminov “One Lone Survivor” Video Premiere

The kind folks at Sonar Kollektiv contacted me to help them with the premiere of the video for Tim Aminov’s “One Lone Survivor”. The deal was that I hit up 30 of the most coveted blogs and secure a high profile premiere for the clip. Finally, the clip premiered via Spex Magazine in Germany and...
Smpl Thngs: Music vs Illustration

Smpl Thngs: Music vs Illustration

This is a project that I started with my dear friends: singer songwriter Graciela Maria, and illustrator / painter Maki Shimizu. The idea was to get together for a series of one take recording sessions, at which Maki would also illustrate the music on the spot. The final recordings featured cello arrangements from Simon Houghton....
Visualizing Music Workshop 2.0 for Music Pool Berlin

Visualizing Music Workshop 2.0 for Music Pool Berlin

After hosting the panel about independent music videos for Music Pool Berlin, I was invited back to give a workshop on the art of visual development. I started with the history of  visual development and music marketing. Then, based on concrete examples, we explored how visual tools can be used to create and reinforce an...