Latest entries
Rosa Anschütz Rigid EP / International Online Campaign

Rosa Anschütz Rigid EP / International Online Campaign

Another gem courtesy of Quiet Love Records, produced by Jan Wagner. The only thing that I could criticise about this one, is the fact that it was just too damn short. Here are some of the media responses: Front page placement on Bandcamp New & Notable, Bandcamp Daily, xlr8r, NBHAP, ATTN Magazine / Resonance FM,...
VSITOR "Keep On Running" LP / International Online Campaign

VSITOR “Keep On Running” LP / International Online Campaign

Keep on Running is one of those records that I would put on the same shelf with Portishead, Radiohead, LOW, Tv On The Radio etc. – ie. the type of artists that don’t sacrifice depth in order to please. Hence, they make records that grow on you, ones that never seem to get old. I...
"Take That Photo" / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

“Take That Photo” / 5 hr. Workshop On the Press Photo/ Music Pool Berlin

In most of my classes I cover a bit about press photos, videos, cover design, stage design etc. I wanted to see if I could go more in-depth and focus a single promo tool. It worked! Below you’ll find the in-depth description of what we covered in class. We were blessed to have 2 photographers...
"The Art of Music PR & Visual Development" 6 hr. Master Class / Zurich University of Arts (ZHdK)

“The Art of Music PR & Visual Development” 6 hr. Master Class / Zurich University of Arts (ZHdK)

I was invited to give a master calls on Music PR and visual development by Prof. Heiko Freund from the Pop Department. I had a really nice and mixed group, mostly students from the Pop Department, but also a few from Classical. I started the class with a bit of music industry history to contextualise...
M4Music Zürich x Keynote on The Art of PR and Visual Development

M4Music Zürich x Keynote on The Art of PR and Visual Development

The kind people from Sonart and Indie Suisse invited me to give a keynote at M4Music on the importance of visual and audio visual content in promoting music. I really wanted to make a strong point that we are increasingly relying on the use of visual tools to promote music, arguably it’s all about content...
"The Art Of Music PR & Visual Development" 4 Day Workshop @ MusicPool Berlin

“The Art Of Music PR & Visual Development” 4 Day Workshop @ MusicPool Berlin

This was the first time I got to give an intense workshop on the subject: four sessions, four hours each. I wanted to see if it was possible to make artists actually do the work, real work, prepping a release from the point of view of visual strategy and content PR. The shorter format workshops...
Dejot Double Album Concept & Sequencing + Online PR

Dejot Double Album Concept & Sequencing + Online PR

At the end of last year Dejot approached me with the latest version of a record that he cut from the songs be brought back from his residency down in Joburg, South Africa. It was a very ambitious mixture of experimental club songs and more poppy vocal driven anthems, but ultimately the whole thing sounded...
Diskret (self-titled EP) x Online Promo

Diskret (self-titled EP) x Online Promo

This was the second time I got to collaborate with the kind people from Quiet Love Records, a new boutique label from Zürich bent on championing left field sound. What I love about Diskret is that they brought a sense of humour and a lightness of spirit to ambient music, traditionally a space for more...
Best of 2018 x initialsLP mixtape

Best of 2018 x initialsLP mixtape

Looking back on this year, or rather listening back to the music that I had the privileged to work with, I am absolutely blown away! What I hear is artists translating their humanity, their personal experiences into sound – infusing music with soul. This is singular music, each release a planet of its own. To...
Press Releses: Black Sea Dahu & HELY

Press Releses: Black Sea Dahu & HELY

Here are two of my favourite press releases that I wrote this year: BLACK SEA DAHU / White Creatures: White Creatures – the debut full-length from Swiss outfit Black Sea Dahu –  is the type of record that will rearrange your internal architecture and, ultimately, make you see the world and yourself anew. If you let...
Kaos Protokoll x Visual Development / Concept

Kaos Protokoll x Visual Development / Concept

Nothing beats working with dear friends! How to put what we did with bandleader Benedikt Wieland into words? We worked on translating his ideas into visuals. We defined a clear narrative for the entire release, one that connects the music, the visuals, the press release and the strategy and hence creates a cohesive work. We...
Jan Wagner x Creative Direction x Music PR

Jan Wagner x Creative Direction x Music PR

Hands down, this is the release of the year for me! And it was such a great joy to be able to work on something so fragile and personal. I am also honoured that Jan had made space for me to focus his visual output. From talking with him I knew that he wanted the...